Chrysler @ TSGAUTO.COM
The Chrysler brand was officially launched in 1925. Today, Chrysler is part of Fiat Chrysler Automobiles and has been recast as a mainstream brand.
By the late 1920s, the foundation of the modern Chrysler Corporation was formed. The Chrysler brand was cast as the premium marque, followed by DeSoto and Plymouth. Early Chrysler models were known for innovation. Early on, Chrysler was a design pioneer.
Like other American manufacturers, Chrysler vehicles were upsized from the late 1950s to the mid-1970s. During that time, the company led the industry by introducing several firsts, including a push-button transmission, power steering and a torsion bar suspension.
During the 1980s, the brand’s most important product made its debut. The Chrysler Town & Country.
Throughout the early part of the new millennium, fresh products were introduced, including the small Chrysler PT Cruiser and the next generation Chrysler 300. The Sebring became the Chrysler 200 and, along with the 300 and the Town & Country, these vehicles compose the brand’s entire model line.